Our vision is to end factory farming. Sounds like a strange way to achieve this - making ethical dog products - but it could actually work. The idea is to support the ethical farming community in a commercial sense. By increasing the amount of products we buy from ethical producers, we should (in theory) reduce the amount that's spent on the alternative. We also plan to funnel profits back into education and advocacy for animal welfare and the environment. At this early stage we're looking at changing the labeling laws so that people know exactly what they're buying. The big dream is to set up a fund to support new free-range farms, so that people who really want to be in this industry, can get a hoof up... so to speak. You can find out how much the Frontier Pet community has contributed to ethical farming by checking out our counter on the home page.